Archive

1. The End of Software: Why Code No Longer Matters and Relationships Are EverythingOctober 19, 2026
2. Founder letter, 2026September 11, 2026
3. Bets, with datesSeptember 11, 2026
4. The map of a companySeptember 11, 2026
5. The people I look forSeptember 11, 2026
6. The cliff of innovationSeptember 11, 2026
7. A product is aimed at one person, or at nobodySeptember 11, 2026
8. The tool exists before it is builtSeptember 11, 2026
9. How Hellomatik startedSeptember 10, 2026
10. The Looker Studio yearsSeptember 10, 2026
11. Which actions can be undoneSeptember 10, 2026
12. What selling taught me that building never didSeptember 10, 2026
13. How I work on a productSeptember 10, 2026
14. Your company already has rules. Nobody ever wrote them down.September 10, 2026
15. Four questions to ask before automating anythingSeptember 10, 2026
16. How we build a company’s ontologySeptember 9, 2026
17. Copy until you find creativity where there is noneSeptember 9, 2026
18. The machine of the futureSeptember 9, 2026
19. From a seven-dollar dashboard to HellomatikSeptember 9, 2026

Papers, with a DOI

1. The end of softwareOctober 19, 2026 · 10.5281/zenodo.23468806
2. The cliff of innovationSeptember 2026 · 10.5281/zenodo.22704763
3. How we build a company’s ontologySeptember 2026 · 10.5281/zenodo.22647735
4. The machine of the futureSeptember 2026 · 10.5281/zenodo.22671771

Pages

1. About Isaac CorreaThe story, the facts and where to check each one
2. Published elsewhereEvery link, in one list
3. Questions people askShort answers, each with a source
4. TimelineEvery date with the place to check it
5. GlossaryThe vocabulary, defined
6. Hellomatik and KodalogicWhat each company does
7. Cited byWhere others have used this work as a source
8. Press kitBios, photographs and checkable facts
9. PhotographsFree to reuse with attribution