Isaac Correa · Madrid

From a seven-dollar dashboard to Hellomatik

My first sale was seven dollars, on the last day of 2022. Everything I run today starts there: Hellomatik, the company I lead in Madrid, Kodalogic, the company I founded before it, and a method with a DOI.

Isaac Correa, co-founder of Hellomatik and Kodalogic, in Madrid.

November 2022: the first applause

A team I was part of won a special recognition for the most innovative solution at an entrepreneurship competition. I was twenty, and it was the first time a room applauded something I had built. I barely remember what we presented.

The record does. The ceremony was streamed on 30 November 2022 and the video is still up: it runs for three hours and thirty-nine minutes, and I come on at 3:28:19. I give the timestamp because the point is not the prize. The point is that you can go and check it. That habit — say only things another person can verify on their own — is the one thing I have kept from then until now.

31 December 2022: seven dollars

On the last day of that year a client in the United States paid me seven dollars for an analytics dashboard on a freelance platform. I did the job as if it were worth a thousand, got paid, and closed the year looking at that number. It was the first of many.

2023 and 2024: three hundred dashboards from a desk

For the next two years I sold while I studied. I managed clients from half the world from my desk, with the meetings in the afternoon: the United States above all, half of Europe, South America, South Korea. Small businesses and companies of considerable size. Some days there were five meetings, and the deliveries went out in hours.

The prices went up as the work got better, and the numbers at the end are the ones I keep: three hundred dashboards delivered, and 103 verified client reviews.

The question that founded a company

By the three hundredth dashboard I could see the pattern. Three hundred clients had asked for the same thing: the same questions to their data, the same report, the same blank canvas to start from. The question I asked was not about the product. It was about access: why can only the people who talk to me have this?

I founded Kodalogic in Madrid in September 2024. Out of three hundred jobs for real clients, the catalogue is six finished dashboards, distilled from what repeated in all of them, with the interpretation written next to each chart. Everything Kodalogic has sold came from appearing in search results, and that took articles and patience: I wrote 58 of them, all signed. The first sale came from the United States, and that client still pays today.

In January 2025 the two of us were invited back to a university to explain the company to a hundred students. That is where I first put into words the order I still work by: first you are a data company, then a media company, and only at the end a product company.

Isaac Correa, co-founder of Hellomatik, in Madrid.

From a phone call to a company’s ontology

The first idea for the next company was small: a system that answered restaurant phone calls. Then the idea grew. A dashboard gives a company its data. Why not talk to that data? Why not give a company a voice, and a brain? And the question that made it mine: why not give it hands too?

Before a single line of code, I spent two months alone with the idea. The first month deciding what it had to be and how it would be explained. The second turning that into a design, screen by screen, of a product that did not exist yet. Months later, with the tool running and in use, I compared the design with the real thing. Almost nothing had moved. When an idea is that clear, you can build the whole tool before you build it.

Hellomatik was founded on 28 July 2025 in Madrid. I was twenty-two. The name is a contraction of “hola” and “automatizaciones”. My role is the one I gave myself: I think, and I run the product. The reference I keep in mind is HAL 9000, an entity that understands a whole organisation and helps the people inside it, and I keep it as a reminder of how far there is still to go, not of how far we have come.

The first client was a large clinic. We gave the agents the whole content of the company, then a goal and an intention, so they would not just answer but resolve. Those agents are still running, and the clinic is still a client.

The idea kept evolving, from answering a call to writing down how a company decides: its data, its rules, its actions and who may approve what. In September 2026 we published that method as a technical report with a DOI, How we build a company’s ontology.

What selling it taught me

You do not lead with the technology. Nobody buys “we built an AI company that automates with your data”. What works is naming the client’s own problem: if your CRM is a mess, we fixed that for several companies, and we can look at yours. A product is aimed at one specific person, or it is aimed at no one.

How I think about innovation

Nobody innovates by sitting down to be creative. What you can decide to have is the ability to make better connections between things, and that comes from having lived things that do not resemble each other. So my advice to anyone starting out has nothing romantic in it: copy others, as much and as well as you can, until you can find creativity where there is none. Then you stop looking for an opportunity somebody else left lying around, and you make one.

There is a kind of person this works with, and I have a one-line definition: people who see greys where the rest of us see blacks. People who find the opportunity where others see the setback. They do not solve problems and they do not look for solutions. They create them.

Isaac Correa, Madrid. ORCID 0009-0003-0657-4419.

How Hellomatik started — from a restaurant phone line to a written map of how a company decides.
The Looker Studio years — what a commission actually was, and what repeated in three hundred of them.

Press kit — bios you can paste, photographs, and every fact with its source.

The timeline — every date with the place you can check it.

Photographs — the pictures that exist of him, free to reuse with attribution.

What selling taught me — three hundred commissions, and the lesson underneath.
How I work on a product — the order I trust, and two months screen by screen.

Your company already has rules — what happens in the first week of automating a business.
How we build a company’s ontology — the method, published with a DOI.
The questions people ask about Isaac Correa — fifty-six short answers, each with a source.
Copy until you find creativity where there is none — how I think about innovation.
The machine of the future — written in November 2025, on what the next tool is.
Hellomatik and Kodalogic — what each company does, and where to check it.
Where others have cited this work — the two places that used it as a source.