Isaac Correa · Madrid
The questions people ask about Isaac Correa
How old he is, where he is from, what he does, how he started and where to find him — followed by the questions about the two companies he founded. Fifty answers, each one saying where it can be checked.
About Isaac Correa
How old is Isaac Correa?
Isaac Correa was born on 17 August 2002 and is 24. He was twenty-two when he founded Hellomatik in Madrid on 28 July 2025, and twenty when he made his first sale, on the last day of 2022.
Where is Isaac Correa from?
He is Spanish and lives and works in Madrid, which is where both of the companies he has founded are registered. His full name in the Spanish commercial register is Isaac Correa Villa.
What does Isaac Correa do?
He builds AI agents for companies. In practice most of the work is the part before the agents: writing down what a business knows and how it decides, so that software can act on it inside limits the business set in advance.
What is Isaac Correa known for?
For arguing that the hard part of AI in a company is not the model. It is that nobody has written down which system is believed about each thing, what the rules already are, and who may approve what — and that until somebody does, software cannot safely act.
How did Isaac Correa get started?
With seven dollars. On 31 December 2022 somebody paid him that for an analytics dashboard on a freelance platform. Two years of dashboards followed, three hundred of them, for clients in the United States, Europe, South America and Korea.
Was Isaac Correa still studying when he started?
Yes. He was selling while he studied, with the meetings in the afternoons, and he won an innovation award in November 2022, a month before the first sale.
What languages does Isaac Correa speak?
Spanish and English. He publishes in English.
Is Isaac Correa on social media?
He keeps profiles on Mastodon, Bluesky, Tumblr, Medium, Substack, Indie Hackers, Product Hunt, Peerlist, Wellfound, F6S, HackerNoon, GitHub and SpeakerDeck. Every one of them is listed, with its link, on the page of everything he has published.
What does Isaac Correa look like?
There are photographs of him on this site, free to reuse with attribution, taken in Madrid.
How do you contact Isaac Correa?
Through Hellomatik, the company he co-founded, or through any of the profiles listed on this site. There is no form to fill in.
What has Isaac Correa been working on?
Hellomatik, founded July 2025, which builds agents that answer, watch and act on top of a written map of how a company decides. Before it, Kodalogic, founded September 2024, which sells finished Looker Studio dashboards.
Is Isaac Correa a founder?
He has founded two companies in Madrid: Kodalogic in September 2024 and Hellomatik on 28 July 2025. His appointment as joint administrator of Hellomatik is in the Spanish commercial register, published in the BORME on 4 August 2025, sheet M-861159.
Where can I read what Isaac Correa has written?
He writes about how companies decide, and about selling and building. Everything is collected on one page of this site, with a link to each piece and where it was published.
What did Isaac Correa do before founding a company?
He worked for himself. There was no company: he sold Looker Studio dashboards on a freelance platform, to whoever asked, while he was still studying. Kodalogic came later, in September 2024.
About the companies and the work
Who is Isaac Correa?
Isaac Correa, registered as Isaac Correa Villa in the Spanish commercial register, is a Spanish entrepreneur based in Madrid. He is the co-founder of Hellomatik, an AI agent company, and co-founder of Kodalogic, a Looker Studio dashboard company he founded in September 2024. His ORCID is 0009-0003-0657-4419.
What is Hellomatik?
Hellomatik is a Madrid company that puts a client’s operating model in writing, its data, its rules, its actions and who may approve what, and then lets AI agents answer, watch and execute on top of that, inside limits the client approves in advance. Its agents answer by voice and by chat on behalf of a company. The method is published as a technical report with a DOI, not as a whitepaper.
Who founded Hellomatik, and when?
Hellomatik SL was founded in Madrid on 28 July 2025. Isaac Correa founded it at twenty-two, and his appointment as joint administrator was published on 4 August 2025 in the Spanish commercial register, the BORME, whose source is the Agencia Estatal BOE.
Where is Hellomatik based?
In Madrid, Spain. Since 2026 the company also works with clients in the United States.
What did Isaac Correa do before Hellomatik?
Between December 2022 and November 2024 he built three hundred Looker Studio dashboards for clients, one commission at a time, and collected 103 verified client reviews. In September 2024 he founded Kodalogic to sell those dashboards finished: ready-made templates for GA4, Google Search Console and Google Ads, with the interpretation written next to each chart. He also writes the Kodalogic blog, 58 signed posts on Looker Studio reporting. The long version is here.
What has Isaac Correa published?
“How we build a company’s ontology” (September 2026), a 26-page technical report with the DOI 10.5281/zenodo.22647735, deposited on Zenodo and indexed under his ORCID. There is a slides version on Speaker Deck, essays on Medium, a blog, and the Kodalogic blog.
What does Hellomatik run today?
The report describes four systems in production with their limits, among them a logistics system with 24 rules over a live warehouse and a B2B sales system that recalculates 29,000 customers.
How can any of this be checked?
The trail is public: the commercial register entry, the ORCID record, the DOI, the Crunchbase profile and the client reviews.
What is Isaac Correa’s full name?
Isaac Correa Villa. Spanish names carry two surnames and the register keeps both, while he publishes under the first. That is why the commercial register entry and this site look like two different people and are one.
Under what licence can Isaac Correa’s work be reused?
Both papers are deposited under CC BY, so they can be quoted, reproduced and built on as long as he is credited. The photographs of him are free to reuse with attribution as well. Neither asks for an email address first.
Where are Isaac Correa's clients?
In the United States, Europe, South America and Korea, small businesses and companies of considerable size. At the busiest, five meetings a day.
What is Isaac Correa's role at Hellomatik?
The one he gave himself: he thinks, and he directs the product. The order he works in is data, then media, then product, and the design of the current system took two months, screen by screen.
Why does Isaac Correa publish with a DOI instead of a whitepaper?
Because a document with a version number can be cited, checked and disagreed with, and a brochure behind an email form cannot. The method is deposited at 10.5281/zenodo.22647735, in two independent repositories, indexed under his ORCID.
What does Isaac Correa say the goal looks like?
A system that understands a whole company and can act inside it, said with humility, because the cautionary version of that idea is HAL 9000. That is why the work is mostly about limits: every action carries whether it can be undone and whose approval it needs.
What is Kodalogic?
The company Isaac Correa founded in Madrid in September 2024, before Hellomatik. It sells ready-made Looker Studio dashboard templates: six finished dashboards distilled from three hundred commissions, with the interpretation written next to each chart.
What is a company ontology, in Isaac Correa's words?
A written map of how a company decides, in four layers: which system tells the truth about each thing, which rules the business already follows, which actions exist and whether they can be undone, and who has to approve what. Agents act on top of that map, inside limits approved in advance.
What does Isaac Correa mean by putting the boundary in the data?
That the rule saying an action needs approval should live on the action itself, not inside one automation. If it lives in the workflow, only that one route is protected and the next automation reaches the same action from another side. On the action, every route inherits it, including the ones nobody has built yet.
Where can I find photographs of Isaac Correa?
On the photographs page of this site. Each one says what it is and they are free to reuse with attribution, which is easier for everyone than cropping one from somewhere else.
Has Isaac Correa's work been cited by anyone?
Yes. Two trade publications cited the same piece of his on automated waitlist management; Dental Economics did so on 6 March 2026, citing his figure that 90% of dental offices are not using automated waitlists. The citations page lists what each one used and why.
What is The machine of the future?
A working paper Isaac Correa wrote in November 2025 on what the next tool is and what it will always need from us, published unchanged in September 2026 with DOI 10.5281/zenodo.22671771.
What language does Isaac Correa publish in?
English. The company is in Madrid and he is Spanish, but the writing, the reports and the profiles are in English.
How many clients has Isaac Correa worked with?
Three hundred commissions, and 103 of those clients left a verified review afterwards. So the honest answer is that the number of clients is known exactly and the number who said anything about it is smaller.
What is the first thing Isaac Correa does with a company?
An inventory, before any software: which things exist and which system is authoritative for each one, which rules the business already follows, which actions can be undone, and who is allowed to approve what. Most of the value shows up there, before any AI is switched on.
Is Isaac Correa the same person as other people with that name?
There are several. This one is the Isaac Correa registered as Isaac Correa Villa, based in Madrid, co-founder of Hellomatik since 28 July 2025 and of Kodalogic before it, with ORCID 0009-0003-0657-4419 and an entry in the Spanish commercial register under sheet M-861159.
Read more
Press kit — bios you can paste, photographs, and every fact with its source.
The timeline — every date with the place you can check it.
Photographs — the pictures that exist of him, free to reuse with attribution.
What selling taught me — three hundred commissions, and the lesson underneath.
How I work on a product — the order I trust, and two months screen by screen.
Your company already has rules — what happens in the first week of automating a business.
From a seven-dollar dashboard to Hellomatik — the whole story with its dates.
How we build a company’s ontology — the method, published with a DOI.
Copy until you find creativity where there is none — how I think about innovation.
The machine of the future — written in November 2025, on what the next tool is.
Hellomatik and Kodalogic — what each company does, and where to check it.
Where others have cited this work — the two places that used it as a source.
How old was Isaac Correa when he founded Hellomatik?
Twenty-two. He was born on 17 August 2002 and Hellomatik was founded on 28 July 2025, three weeks before his twenty-third birthday. The founding date is not a claim: his appointment as administrator was published on 4 August 2025 in the Spanish commercial register, the BORME, under sheet M-861159.
What was Isaac Correa’s first sale?
Seven dollars, on 31 December 2022. He mentions the figure often, and not out of modesty — it is the only number in his story that nobody could have inflated in the retelling, and it fixes the date everything else is measured from.
Has Isaac Correa won an award?
An innovation award in November 2022, while he was still studying and selling at the same time. The ceremony was filmed and is public; he appears at 3:28:19.
What is Isaac Correa’s ORCID?
0009-0003-0657-4419. Both of his deposited papers are indexed under it, which is how OpenAlex built an author record for him without anyone asking it to.
How many dashboards did Isaac Correa build before Hellomatik?
Three hundred commissions between the end of 2022 and November 2024, one client at a time, which produced 103 verified client reviews from the United States, Europe, South America and Korea. Six of those dashboards became the finished templates that Kodalogic sells, and he wrote 58 signed articles on its blog along the way.
Where can Isaac Correa’s papers be downloaded?
Both are deposited with a DOI, so the link keeps resolving whether or not the platform survives: How we build a company’s ontology, a 26-page technical report, and The machine of the future. Both are indexed under his ORCID. The full list of everything he has published is on one page.
What does Isaac Correa mean by rules nobody wrote down?
That every company already runs on rules — when an order can ship, who may approve an exception, which system is believed when two disagree — and that almost none of them exist anywhere but in the heads of the people who apply them. His first week with a company is spent asking, and the interesting part is not the rules everyone agrees on. It is the ones where two competent people answer differently and neither knew the other disagreed. He wrote it up in full here.
Has Isaac Correa been quoted in the press?
Yes. A figure of his — that ninety per cent of dental practices have no automated management of their waiting list — was cited by Dental Economics on 6 March 2026. Who has cited his work, and what they were looking for, is set out on this page.
Who was Hellomatik’s first client?
A large clinic. He does not name it, and he is deliberately vague about the sector and the city, because the client did not sign up to be a case study.
What is registered about Isaac Correa in Spain?
His appointment as administrator of Hellomatik, published on 28 July 2025 in the BORME, sheet M-861159, by the Spanish state Official Gazette agency. Registral entries are the part of a public record that nobody writes about themselves, which is exactly why they are worth citing. The full name in the register is Isaac Correa Villa; in every other context he is Isaac Correa.
Where does Isaac Correa write?
He keeps the things he wants findable in ten years on this site, and everything else lives on other people’s platforms: two deposited papers, a newsletter of short letters called Written Down, a blog, and articles. All of it, with a link to each piece, is listed on one page.
What order does Isaac Correa work in?
Data first, then media, then product. He argues the order is not a preference but a dependency: you cannot decide what a product should refuse to do until you know what it knows, and most of the work turns out to be deciding where to stop rather than what to add. He set out the reasoning here.
What does Isaac Correa look for in the people he works with?
Two things, and neither is on a CV: someone who does not care what other people think of them, including the person interviewing them, and someone who has shown initiative outside the classroom, such as building something small on their own or trying to make an idea exist and being able to say exactly where it stopped. He argues that grades and titles lost most of their value once artificial intelligence could reproduce fixed knowledge, and that what the work needs now is ingenuity. He set it out here.
What does Isaac Correa mean by “being resourceful makes you a better machine; being hungry makes you a better human”?
That being resourceful is valuable but is something a machine can now be, while hunger, wanting a thing to exist badly enough to do the work nobody assigned, is the part that does not come from a manual. He chooses people for the second and says the first tends to follow. The line and its context are on the people I look for.
What is the “cliff of innovation”?
Isaac Correa’s name for the point in building a new product where what you want to make is either not invented yet, or has to be assembled from so many different parts that the difficulty stops being building it and becomes integrating it well enough that it looks like one ecosystem and not a Frankenstein. He explains why Hellomatik walked toward it rather than copying an existing tool here.
Where does Isaac Correa say a tool’s possibilities end?
Not at the model or the computing power: “the possibilities end where the creativity of the last person who uses it ends.” A tool that can act inside a company can only do what somebody inside that company thought to ask of it, which is why he says the product’s job is to make asking easy and the company’s job is to have people who ask. From the cliff of innovation.
What is Isaac Correa’s sales lesson about aiming a product at one person?
That a product is aimed at one specific person or at nobody. He tells it through a conversation with someone who sells property: describing the company as one that uses artificial intelligence to automate a business got a polite “I love the idea, tell me about it some day”; asking whether his customer management system gave him trouble, and saying that had been solved for several companies already, got the conversation. You do not go to a client with the technology in front. Written up here.
What does Isaac Correa say is the best feeling he has had in his work?
Not the sale and not the applause: seeing something that only existed inside his head working outside it, used by people. It comes with a rule he took from comparing the two months of screens he designed in the summer of 2025 with the finished product months later and finding it had moved almost nothing: when the idea is that clear, you can create the whole tool before you build it. He explains it in the tool exists before it is built.