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  <title>Isaac Correa</title>
  <subtitle>Isaac Correa, co-founder of Hellomatik in Madrid: everything he has written, with a source for every fact.</subtitle>
  <link href="https://isaac-correa.github.io/feed.xml" rel="self" type="application/atom+xml"/>
  <link href="https://isaac-correa.github.io/" rel="alternate" type="text/html"/>
  <id>https://isaac-correa.github.io/</id>
  <updated>2026-09-11T09:00:00Z</updated>
  <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
  <rights>Free to quote with attribution to Isaac Correa.</rights>
  <entry>
    <title>Isaac Correa — co-founder of Hellomatik, Madrid</title>
    <link href="https://isaac-correa.github.io/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Isaac Correa (Isaac Correa Villa) is a Spanish entrepreneur in Madrid, co-founder of Hellomatik and Kodalogic. His story, with the dates and where to check each one.</summary>
  </entry>
<entry>
    <title>Founder letter, 2026</title>
    <link href="https://isaac-correa.github.io/letters/2026/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/letters/2026/</id>
    <updated>2026-09-11T14:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Isaac Correa's first annual letter as co-founder of Hellomatik: what is running and with what limits, the three works with a DOI, what the year taught, what the company will not do, and the bets due in 2028.</summary>
  </entry>
<entry>
    <title>Bets, with dates</title>
    <link href="https://isaac-correa.github.io/bets/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/bets/</id>
    <updated>2026-09-11T13:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Isaac Correa's four dated predictions, all due in 2028, each with where it was published and how anyone can check it.</summary>
  </entry>
<entry>
    <title>The map of a company</title>
    <link href="https://isaac-correa.github.io/the-map-of-a-company/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/the-map-of-a-company/</id>
    <updated>2026-09-11T12:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Isaac Correa's long essay on what a company has to write down before software may act inside it: which system is believed about each thing, which rules it already applies, which actions can be undone, and who may approve the rest.</summary>
  </entry>
<entry>
    <title>The people I look for</title>
    <link href="https://isaac-correa.github.io/people/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/people/</id>
    <updated>2026-09-11T09:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Isaac Correa on why grades stopped being the signal, the two things he looks for instead, and why being hungry beats being resourceful.</summary>
  </entry>
<entry>
    <title>The cliff of innovation</title>
    <link href="https://isaac-correa.github.io/cliff/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/cliff/</id>
    <updated>2026-09-11T09:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Isaac Correa on the point in building a new product where the hard part stops being building it and becomes integrating it.</summary>
  </entry>
<entry>
    <title>A product is aimed at one person, or at nobody</title>
    <link href="https://isaac-correa.github.io/one-person/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/one-person/</id>
    <updated>2026-09-11T09:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Isaac Correa on the sentence that sold nothing, the sentence that did, and why a product has to be aimed at one specific person.</summary>
  </entry>
<entry>
    <title>The tool exists before it is built</title>
    <link href="https://isaac-correa.github.io/before-building/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/before-building/</id>
    <updated>2026-09-11T09:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Isaac Correa on two months designing screen by screen, what he found comparing it with the finished product, and the best feeling he has had in his work.</summary>
  </entry>
<entry>
    <title>The Looker Studio years</title>
    <link href="https://isaac-correa.github.io/looker-studio/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/looker-studio/</id>
    <updated>2026-09-10T11:10:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary>What a Looker Studio commission actually consisted of, what repeated across three hundred of them, and the catalogue that came out the other side.</summary>
  </entry>
<entry>
    <title>Which actions can be undone</title>
    <link href="https://isaac-correa.github.io/actions/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/actions/</id>
    <updated>2026-09-10T09:40:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary>Before a company lets software act on its own: the three kinds of action, the four fields to write beside each one, and the test before anything is handed over.</summary>
  </entry>
  <entry>
    <title>Where others have cited Isaac Correa</title>
    <link href="https://isaac-correa.github.io/cited/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/cited/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Isaac Correa is cited by name in a Mordor Intelligence market report, and Hellomatik is used as a source by DentistryIQ alongside PubMed, PMC and Frontiers.</summary>
  </entry>
  <entry>
    <title>Hellomatik and Kodalogic &amp;#8212; the companies Isaac Correa founded</title>
    <link href="https://isaac-correa.github.io/companies/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/companies/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">What Hellomatik and Kodalogic do, who they are for, and where each fact can be checked. Both were founded in Madrid by Isaac Correa.</summary>
  </entry>
  <entry>
    <title>Four questions to ask before automating anything</title>
    <link href="https://isaac-correa.github.io/four-questions/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/four-questions/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Four questions Isaac Correa asks a company before any software is written, as a page you can work through with your own team. No sign-up, nothing sent anywhere, and the answers stay in your browser.</summary>
  </entry>
  <entry>
    <title>The vocabulary Isaac Correa works in, defined</title>
    <link href="https://isaac-correa.github.io/glossary/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/glossary/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">The words Isaac Correa uses when he talks about writing down how a company decides — ontology, rule, action, permission, agent, boundary — each defined plainly, with what it is not.</summary>
  </entry>
  <entry>
    <title>Copy until you find creativity where there is none &amp;#8212; Isaac Correa</title>
    <link href="https://isaac-correa.github.io/innovation/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/innovation/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Isaac Correa, founder of Hellomatik, on how he thinks about innovation: copy well until you can see the gap, then make the opportunity instead of looking for one.</summary>
  </entry>
  <entry>
    <title>The machine of the future &amp;#8212; Isaac Correa</title>
    <link href="https://isaac-correa.github.io/machine/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/machine/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Written in November 2025 while building Hellomatik in Madrid: what Isaac Correa thinks the next tool is, what it needs, and what stays human.</summary>
  </entry>
  <entry>
    <title>How we build a company&amp;#8217;s ontology — Isaac Correa</title>
    <link href="https://isaac-correa.github.io/method/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/method/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">The method Hellomatik uses, published by Isaac Correa as a 26-page technical report with the DOI 10.5281/zenodo.22647735.</summary>
  </entry>
  <entry>
    <title>Photographs of Isaac Correa &amp;#8212; free to reuse with attribution</title>
    <link href="https://isaac-correa.github.io/photos/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/photos/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">The photographs of Isaac Correa, co-founder of Hellomatik in Madrid, with what each one is and where it is used. Free to reuse with attribution.</summary>
  </entry>
  <entry>
    <title>Press kit: Isaac Correa &amp;#8212; bios, photographs and checkable facts</title>
    <link href="https://isaac-correa.github.io/press/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/press/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Everything a journalist or editor needs to write about Isaac Correa, co-founder of Hellomatik in Madrid: three bios of different lengths, the photographs, the verifiable facts and where each one is checked.</summary>
  </entry>
  <entry>
    <title>How I work on a product &amp;#8212; Isaac Correa</title>
    <link href="https://isaac-correa.github.io/product/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/product/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Isaac Correa, co-founder of Hellomatik, on the order he trusts when building: data, then media, then product; two months spent screen by screen; and why the goal is mostly about limits.</summary>
  </entry>
  <entry>
    <title>Isaac Correa: the questions people ask, answered</title>
    <link href="https://isaac-correa.github.io/questions/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/questions/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Who Isaac Correa is, what Hellomatik is, who founded it and when, what he did before, and what he has published. Short answers, each with a source.</summary>
  </entry>
  <entry>
    <title>Your company already has rules. Nobody ever wrote them down &amp;#8212; Isaac Correa</title>
    <link href="https://isaac-correa.github.io/rules/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/rules/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Isaac Correa, co-founder of Hellomatik in Madrid, on what actually happens in the first week of automating a business: the inventory nobody expects, and why it pays for itself before any AI is switched on.</summary>
  </entry>
  <entry>
    <title>What selling taught me that building never did &amp;#8212; Isaac Correa</title>
    <link href="https://isaac-correa.github.io/selling/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/selling/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Isaac Correa, co-founder of Hellomatik in Madrid, on three hundred dashboard commissions, 103 verified reviews, five meetings a day, and the one lesson underneath all of them.</summary>
  </entry>
  <entry>
    <title>From a seven-dollar dashboard to Hellomatik — Isaac Correa</title>
    <link href="https://isaac-correa.github.io/story/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/story/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Isaac Correa&amp;#8217;s story with its dates: the first sale of seven dollars on 31 December 2022, three hundred dashboards, Kodalogic in 2024 and Hellomatik on 28 July 2025.</summary>
  </entry>
  <entry>
    <title>Isaac Correa: a timeline with its sources</title>
    <link href="https://isaac-correa.github.io/timeline/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/timeline/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Every date in Isaac Correa's working life, from a seven-dollar sale on 31 December 2022 to four systems in production, each one with the place you can go and check it.</summary>
  </entry>
  <entry>
    <title>Everything Isaac Correa has published elsewhere</title>
    <link href="https://isaac-correa.github.io/writing/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/writing/</id>
    <updated>2026-09-10T05:00:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary type="text">Everything Isaac Correa has published away from this site, in one list with real links: the two papers with a DOI, the letters, the blog and the articles, each with what it is and where it lives.</summary>
  </entry>
<entry>
    <title>How Hellomatik started</title>
    <link href="https://isaac-correa.github.io/how-hellomatik-started/" rel="alternate" type="text/html"/>
    <id>https://isaac-correa.github.io/how-hellomatik-started/</id>
    <updated>2026-09-10T11:25:00Z</updated>
    <author><name>Isaac Correa</name><uri>https://isaac-correa.github.io/</uri></author>
    <summary>From a system that answered restaurant phone calls to a company&apos;s ontology — data, rules, actions, permissions — with each of the four parts traced back to the problem that produced it.</summary>
  </entry>
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